How to Describe Ourselves

May 30th, 2008 by Ken Harris

I was thinking this morning about how I describe CV. My usual phrase is “we’re an online shopping service”. In my mind, this is “shopping service” (i.e., like a personal shopper) + “online”. But that’s not how people interpret it (”oh, like Froogle?”), so I need something better.

Other obvious words fail, too. People hear “service” and think “web servers” — different kind of service. Or if I say “online personal shopping”, they hear “online” + “personal” = “it says ‘hullo Mike’ when I log in”. “Social” is similarly overloaded. So I’m looking for a better word/phrase.

The best I’ve got so far is “human”, as in “human shopping service”. The term “human-assisted search” does exist, and kind of describes the superset of the problem we’re solving. But it isn’t a common term, so it’s a description that encourages questions.

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